People are busy so they do not have enough time to read a full blog or long content. That’s why microcontent like TikTok videos, Instagram reels, Snapchat stories, or Facebook stories, is becoming popular among people. Considering this user behavior Google launched Google Web Stories (then known as AMP Stories).
Initially, the web stories content did use by big brands like CNN, The Washington Post, Condé Nast, and Wired. Google has announced a dedicated Web Story carousel within its Discover feed, initially which is launched in the US, Brazil, and India to begin with, and coming to more countries in the future. Google Web Stories are a noble way to interact your audience with a great idea, product, or plan in a structured format that delights them and keeps them engaged.
Web stories are a web-based version that is visually rich, full-screen content format for the web. Web stories are one of the popular google features powered by AMP technology. Google Stories format that combination of video, audio, images, animation, and text to play a vital role in audience engagements.
How do google web stories work?
Google saves the used cache to make Web Stories pages open faster. When you open a web stories page on google, then Google sends the cached page to you.
When you start to use the Google Web Stories Player:
- Google and the web stories publishers & creators sometimes collect data about you from amp stories pages.
- Data that publishers collect when you visit their Google Stories page is the same data collected on their website.
- Web Stories Google publishers may use cookies on their web pages.
Publishers can create web stories with interactive experiences such as quizzes or polls. Web Stories publishers can integrate these experiences with their backend services to collect user responses.
Features of Google Web Stories
- Amp Web Stories have the ability to include images, sound, video, and motion animations.
- Every Google WebStory has a unique page with a unique URL. It makes it easier for people to share online.
- Google amp stories help to combine best SEO Practices and if these meet specific criteria, Google can rank these in Google Search, Google Images, and Google Discover App.
- Amp web stories can be indexed by search engines, giving content creators the power of human discovery in a natural environment.
- They are featured in a search snippet for top news stories, so they have the ability to bring numerous amounts of traffic to a website.
- Amp stories make you able to create multiple pages, which can drive the bounce rate on your website down.
Google web stories examples
Every brand has a story to inform, and Google Stories helps you tell yours. Do you want to know about some suggestions to get started What type of content is in demand? According to Google data, there is high demand for new Google Web Stories content in the Arts, Food & Entertainment, Celebrity, Sports & Games categories.
Here are some examples
This web story is about amazing vegan cinnamon rolls.
This web story is about the latest Girl’s Fashion Treggings.
This Google web story is about the latest DIY’s crafting tutorial.
This web story is about Educational Content.
What tools use for google web stories
Because WordPress-built websites make up such a huge percentage of websites, we are able to start there. This plug-in permits you to create Google Web Stories WordPress from inside your WordPress website’s CMS.
Since it’s included together along with your website, your WordPress media library is to be had in your Google Web Stories. The plug-in gives drag-and-drop creation and allows you to submit your story to a website.
Newsroom AI permits you to begin creating Google Web Stories for free, with a lot of features. Though it’s the free version, you may immerse stories onto your website and begin to obtain your stories out on Google. You can track how properly your stories are doing with the analytics reporting feature.
MakeStories allows us to build, distribute & engage Google Web Stories, faster. Without coding. MakeStories help you drag and drop the editor with templates, illustrations, icons, and the ability to upload your own images and videos.
Where & How Google Web Stories Appear in Search?
Google amp stories can appear in three different locations for google browser users. This includes Google Discover, Google Search, and Google Images.
Google Discover
Within Google Discover, web stories are displayed on Android and IOS in the Google app in a carousel format similar to Instagram and Snapchat.
Carousel
The carousel-style layout is designed for lifestyle content like fitness, beauty, health, entertainment, and celebrities.
Another option inside Google Discover is the “single card”. This contributes to being a single piece of content that is inside Google Discover, which takes up the whole mobile channel.
Single Card
Google Search
Inside of Google Search, web stories can appear in a grid-style view. Say for example someone searches for “things to do in New Pakistan”, the grid view will give people different options from different publishers.
Grid View
Another option for Google search is “single result”. This will show you a single publisher result at the top and a smaller scale right below it.
Single results
Conclusion
Most brands have stories to tell people. Sharing your stories through Google Web Stories together along with your fans facilitates you to grow your online popularity and build trust together along with your customers.
Your videos can cover everything, from your company’s tradition to new product releases. It’s hard to make the code to create your own amp web story, there are many plug-ins that help you create them.
