7 Tips for Creating Engaging Content for Social Media

Brands can communicate with their audience by creating engaging content on social media. This is how they tell them about new products or services.

With the response they get from their audience, they learn what the likes and dislikes of their audience are. And what are their audiences’ expectations?

But the question here is: What kind of content should be posted on social media when setting up a social media content strategy? In this blog post, we are going to present you with the best tips for creating content for social media.

1. Know your audience

What type of content should a brand produce? Confused! The simplest answer to this is that it all depends on your audience. 

2. Use eye-catching visuals

BuzzSumo research reveals that “images on Facebook generate 2.3 times more engagement than posts with text only.”  Tweets with images receive 150% more retweets than tweets without images.

3. Tell a story

The Consumer Content report shows that 86% of consumers say that authenticity is a vital element when choosing a brand and is done through storytelling.

4. Use Emojis

Emojis are, in a nutshell, the digital world’s communication channel. They are used to convey emotions, ideas, and objects digitally. Emoji usage has increased by 775% in the last three years.

5. Incorporate user-generated content

User-generated content is defined as the type of content generated by users, followers, or consumers. It can be in the form of reviews, testimonials, videos, images, or text. 

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